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Saturday, April 18, 2009

SpongeBob isn't sexy

Lots of hullabaloo about Burger Kind's latest commercial that mixes SpongeBob and a bit too much booty. The CCFC offers a way to speak out against it and take action against sexualized marketing to kids:

"Our campaign to get the infamous SpongeBob SquareButts commercial off the air is gaining momentum. More than 7,000 of you have told Nickelodeon and Burger King that SpongeBob and sexualization don't mix and our campaign has been featured in newspapers, blogs, and on television -- including this morning's Today Show.

We've already cast an important spotlight on this reprehensible ad and the depths that marketers will sink to in order to interest children in their brands. Advertisers will now understand that they risk a significant backlash from parents if they include sexualization in their child-directed marketing. Burger King and Nickelodeon are clearly on the defensive, and are now disingenuously claiming the ad - which is for Kids Meals and features perhaps the most popular children's television character - was aimed at adults.

But the ad continues to run and, according to reports, aired this week on American Idol, a top-rated show for children under twelve. So let's keep the pressure on by signing this petition of disapproval to Burger King and Nickelodeon. Please let others know about our campaign by using this tell-a-friend page or by writing directly to friends and family and urging them to visit send their messages too. And please, keep spreading the word on blogs, social networking sites, and Twitter.

The Campaign for a Commercial-Free Childhood"

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