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Thursday, March 11, 2010

Neural Advertising: The Sounds We Can't Resist

by Jeffrey Kluger on

"If you're like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials.

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion–a–year business..."

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