Selling Chips to Chicks

Frito-Lay's latest ad campaign is based on women's guilt about eating--and sadly, it was designed with women in mind, in order to appeal to women.

Advertising generally plays on our insecurities (and tells us to buy things to fill those holes or shortcomings), and the usual "guilt-free" commercial tactic often used for yogurts and snack foods is plaguing enough. But making a cutesy website of gabby cartoon women with men-focused personalities and back-stories seems to me to show just how far off-track we've gotten.

Who knew that eating junk food could bring such little fun? I mean, if we're not eating for the enjoyment of salty, crunchy, bad-for-you-ness, can someone tell me why we'd be eating chips at all? Revamped health-food-colored packaging and accompanying cartoons about women waxing their bikini lines does *not* make me want to buy or eat chips.

Frito-Lay tried to max out on demeaning stereotypes of women and our culture's guilty obsession with food and appearance--so not cute. At all. Hmph.

Yogurt...The only food women eat with happiness (according to TV)

This video just cracks me up. Really, why is yogurt the only food (maybe besides salad) a woman can eat without guilt?

It's too bad that yogurt has become a diet aid, a stand-in for other proteins you can sink your teeth into, because you know, it's actually good. But when you have it all the time while wishing you were eating something else, it really gets old.

Poor yogurt is so tied up in all our bad body associations...

There used to be a Dannon ad that read something along the lines of, "Proof that god is a woman and she's watching her figure." I think they were trying to imply that their yogurt was heavenly, so amazing that god was eating it, but mixing together the empowering notion that throws off the patriarchy and says god might actually be female (or, gasp, sexless!) with the fact that feeling insecure about how you look (need to look good being priority #1) is an inherently female trait super duper irks me.

Women certainly deserve the quality of life that comes with health, but they definitely don't deserve the quality of life that comes with the daily air-and-yogurt lunch. Let's not confuse dieting with a healthy lifestyle, please!