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Showing posts with label commercialism. Show all posts
Showing posts with label commercialism. Show all posts

Friday, December 3, 2010

Standing up for open internet = standing up for everything you care about!

Free Press writes: "After more than a year of waffling on Net Neutrality, FCC Chairman Julius Genachowski just announced plans to issue weak regulations that give just about everything to giant phone and cable companies, and leave Internet users with almost nothing."

This rule goes to a vote on Dec. 21, so now's the time to sign the Free Press petition!  

I think this is *the* issue of the moment.  Here's my soapbox pitch on why true net neutrality is so important:


With a privatized internet, communities who work toward every other type of social and political change won't be able to connect and move as freely. People who can't afford to pay for 'privileged internet' will fall behind in education, job searching, cultural production, and more.  Companies who now champion free, open source internet tools will probably cave to deals with multi-national corporations...

Augh!  The same transition happened to TV back in the day -- don't let it happen to the internet!  We don't need one more venue where companies can push products and values on us.  We need a venue where people can speak freely, connect with each other, and make media that reflects the diverse face of our nation.

Sign, Tweet, post, stand on chairs and shout about it.  This is our last chance.

Monday, November 1, 2010

Dear Victoria's Secret, get your paws off my feminism

Alright.  Victoria's Secret has really outdone itself this time. 

It's bad enough that this corporation promotes narrow ideals of beauty and sexiness that have horrible consequences on girls' and women's self-esteem, self-image, and co-ed relationship expectations.  But, in recent years, they've gotten hip to the fact that lots of us are sick of our bodies being chopped into scrutinizable bits by ads, and they've begun co-opting our media literacy efforts.  

 

First they featured the "Love Your Body" ad campaign, which twisted the Dove and other non-profit messaging intended to help women love their bodies and see themselves *apart* from commercial standards.  Now, they're touting the "Incredible" bra, which is advertised with a play on 70's bra-burning feminism: "Burn my old bra! This one's incredible!"  They may as well say, "Burn that old-fart, unappetizing sexism!  The coy, submissive woman is back!"


These 'clever' marketing techniques not only confuse public awareness while they poke fun and delegimitize the serious public health issues involved in low body image and sexism, but they go one step further in reaffirming and promoting the oppressive norms bra burning and self-acceptance initiatives try to combat.

I'm tired of living in a culture where women are taught to compare themselves to each other, to be jealous and competitive over men, and to never feel perfect or deserving enough to inhabit themselves fully.  I'm tired of living in a culture where women feel they must be like porn stars to make male partners happy, where the freedom to be sexually active has been usurped by the same old corporate interests, and male-pleasing, porn-performance promiscuity inserted where empowered fulfillment and true intimacy ought to be.  It's hard enough to get out a message celebrating uniqueness and real, personal beauty over the din of dollars and cents accumulating, without that same commercial monster using my cause...for their own profit, yet again.  Way to add insult to injury!

My panties certainly ARE in a wad.  Hm.  Maybe that'll be their next tagline.

Thursday, March 11, 2010

Neural Advertising: The Sounds We Can't Resist

by Jeffrey Kluger on Time.com

"If you're like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials.

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion–a–year business..."

Read more.

Monday, March 1, 2010

Deisel is Stupid

Has anyone seen Deisel's new ad campaign, which plays on the age-old stupid = cool, sexy, and delightful / smart = nothing desirable, fun, or valuable?  I passed a slew of these in the subway, and decided to take a picture of this one--just a little sexism, promotion of irresponsible sexual activity, and the like--before going on my merry way.  Sigh.

Friday, February 12, 2010

Action Item: American Apparel Hits Rock “Bottom”

Hardy Girls is leading the protest against American Apparel's new search for "the perfect bottom," an ad campaign which encourages girls to post online pics of their derrieres in American Apparel intimates.  Sign this petition and spread the word!

Sunday, October 25, 2009

Mixed messages from Victoria's Secret get customers coming and going

Glad to see that Victoria's Secret has picked up on the fact that women should love their bodies...but not glad that their skinny, super-sexualized models help set impossible beauty standards that make women feel like crap about their bodies.  When a company that objectifies women's bodies to sell their product comes out with a "love your body" contest, I'm highly skeptical.  Appearing socially conscious is a great marketing move, is it not?

Wednesday, October 14, 2009

Sick of Pink



Boston Globe Sunday Magazine
The Health Issue


This month, like every October, a sea of pink ribbons washes over products from sneakers to snacks. While the effort raises research dollars, it leaves some breast cancer survivors feeling that companies are profiting from their pain...

 

Hottest Hip Hop Glorifies Pimping


Source: www.womensenews.org
 
Hip hop is commercially hot, culturally influential and replete with references to pimping and prostitution. Critics say this not only sends teens a pro-pimp message, it puts some girls even more at risk for becoming prostitutes.

Tuesday, October 6, 2009

German women's magazine to ban professional models via Feministing

Lately, Europe seems to be eons ahead of us regarding their recognition that the fashion and media having a significantly unhealthy effect on women's body image. The latest is Germany's most popular women's magazine's announcement of their intention to omit professional models from their pages in an effort to combat unrealistic social beauty standards:
The editor-in-chief of Germany's bimonthly Brigitte told reporters that, starting next year, the magazine will feature a mix of prominent women and regular readers in photo spreads for everything from beauty to fashion to fitness.
Andreas Lebert said the move is a response to readers increasingly saying that they are tired of seeing "protruding bones" from models who weigh far less than the average woman.
"We will show women who have an identity -- the 18-year-old student, the head of the board, the musician, the football player," Andreas Leberts said in Hamburg, where the magazine, published by Gruner+Jahr, is based.
I like this sentiment; we should humanize models not just as "more realistic" subjects of voyeurism. I just worry these kinds of efforts (cough, Dove, cough) often end up having some contradicting issues to contend with - like if the new magazine's campaign consists of shaming underweight women, that's not very productive either.
Either way, it's interesting to see how fast the efforts to combat body image issues and eating disorders are spreading among the fashion and media industries on one continent, while others (ahem) seem to be at a standstill.

Posted by Vanessa - October 06, 2009, at 10:14AM | in Body Image , International
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Monday, October 5, 2009

Why does this "Anna Rexia" Halloween Costume even exist?


Why on earth does this Halloween costume have to refer to anorexia? It just looks like a skeleton to me. X-Rays, Zombies, bones--all that is ghoulish enough to fit with Halloween.

The description for this costume is the worst part: "If Anna Rexia doesn't want to put it in her mouth there is nothing you can say to change her mind. You can stop trying to sell her on the point that there aren't any carbs and it's all protein because Anna Rexia just doesn't want anything to do with it. Make no bones about it this girl is as disciplined as they can get. Anna Rexia costume is anything but bare bones! Costume includes headband, choker neckband, removable "Anna Rexia" badge and ribbon tie belt. If you're starving for attention, this costume will be sure to put you on top of the world."

It seems that the prevalence of anorexia has turned it into a common cultural fact, so part of our collective consciousness that, as with ads, we're almost immune to how serious (and unnecessary) it is.

Gross. And not in that fun Halloween way.

Friday, June 26, 2009

L'Oreal's hiring practices found to be racist

The cosmetics giant, L'Oreal, was found guilty of racist hiring tactics in their French market. Their fear that French customers wouldn't buy products sold by diverse models reflects the French cultural climate where anti-semitic acts seem to be increasing, a burqa ban is being debated, and so on. Beauty is definitely in the eye of the [social and cultural] beholder.

Wednesday, May 27, 2009

Selling Chips to Chicks

Frito-Lay's latest ad campaign is based on women's guilt about eating--and sadly, it was designed with women in mind, in order to appeal to women.

Advertising generally plays on our insecurities (and tells us to buy things to fill those holes or shortcomings), and the usual "guilt-free" commercial tactic often used for yogurts and snack foods is plaguing enough. But making a cutesy website of gabby cartoon women with men-focused personalities and back-stories seems to me to show just how far off-track we've gotten.

Who knew that eating junk food could bring such little fun? I mean, if we're not eating for the enjoyment of salty, crunchy, bad-for-you-ness, can someone tell me why we'd be eating chips at all? Revamped health-food-colored packaging and accompanying cartoons about women waxing their bikini lines does *not* make me want to buy or eat chips.

Frito-Lay tried to max out on demeaning stereotypes of women and our culture's guilty obsession with food and appearance--so not cute. At all. Hmph.

Thursday, April 23, 2009

Marketing Earth Day (and Other Stuff) to Children

Another great point from the Campaign for Commercial Free Childhood:

Marketing Earth Day (and Other Stuff) to Children

By Susan Linn and Josh Golin

Have you done your Earth Day shopping yet? Between greeting cards, jewelry, mugs, and teddy bears commemorating the day, its roots in environmental activism have all but been forgotten. Now corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability. We can't.

Reducing consumption is essential to preserving the earth's resources and preventing its degradation. The same companies that are painting themselves green depend on the profits they earn convincing us to buy more than we need.

Nowhere is this more obvious, and more troubling, than in the world of children's media and marketing, where companies like Disney, Sesame Workshop, and Nickelodeon are eco-marketing as never before.

Read on at the Huffington Post
...

Saturday, April 18, 2009

SpongeBob isn't sexy

Lots of hullabaloo about Burger Kind's latest commercial that mixes SpongeBob and a bit too much booty. The CCFC offers a way to speak out against it and take action against sexualized marketing to kids:

"Our campaign to get the infamous SpongeBob SquareButts commercial off the air is gaining momentum. More than 7,000 of you have told Nickelodeon and Burger King that SpongeBob and sexualization don't mix and our campaign has been featured in newspapers, blogs, and on television -- including this morning's Today Show.

We've already cast an important spotlight on this reprehensible ad and the depths that marketers will sink to in order to interest children in their brands. Advertisers will now understand that they risk a significant backlash from parents if they include sexualization in their child-directed marketing. Burger King and Nickelodeon are clearly on the defensive, and are now disingenuously claiming the ad - which is for Kids Meals and features perhaps the most popular children's television character - was aimed at adults.

But the ad continues to run and, according to reports, aired this week on American Idol, a top-rated show for children under twelve. So let's keep the pressure on by signing this petition of disapproval to Burger King and Nickelodeon. Please let others know about our campaign by using this tell-a-friend page or by writing directly to friends and family and urging them to visit send their messages too. And please, keep spreading the word on blogs, social networking sites, and Twitter.

Thanks,
The Campaign for a Commercial-Free Childhood"

Friday, April 10, 2009

Marketing to Youth (Culture)

This article geared toward photographers (and somewhat toward advertisers) spells out the do's and don't's of marketing to youth. Thinking from the angle of a photographer, the photos used in ads would, alone, be beautiful portraits of unique people and relationships. (There are some gorgeous examples in this article.) But, when incorporated into ads with taglines and messages, photos become props to spark whatever feelings and connections marketers want us to make...to buy their product.

Marketing to youth and about youth culture particularly irks me because advertisers are cashing in on a stage in people's lives where they figure out their identity--which means they try many things and are open to change and suggestion. Exploring yourself and the world around you sound like such a magical, great thing (and it can be!), but many teens and young adults feel immense pressure from an intangible source to be all at once sexy, perfect, smart, rich, and in command. These pressures are part of our larger culture and of course not created solely by marketing, but the wiley way marketing reflects and tweaks who we want to be seems to head many people down a bad road.

I'm posting this article because I think it's valuable to continually point out just how planned the images around us are. If we are aware of this manipulation, perhaps we can start appreciating ads for what they are, and peel them away from of our definitions of beauty, meaningfulness, and success.

Tuesday, March 17, 2009

Camel aims nicotine at kids...again.

From Shaping Youth - Like Taking Candy From A Baby: Camel Trots Out Nicotine Tricks (Again)
camel-orbs

If only Camel could put their marketing genius toward health and self-esteem programming, windmill energy, or homeless shelters...

Thursday, March 12, 2009

Interview with Liz Funk, author of Supergirls!

Liz Funk, author of the new book, Supergirls Speak Out: Inside the Crisis of Overachieving Girls, is on a virtual book tour--and a mission to widen everyone's tolerance and respect for being the imperfect, interesting, great people we all are.

In this interview with yours truly, Liz talks about how girls today feel they need to be perfect, gives insight into why trying to be
perfect diminishes quality of life and relationships, and shares some tips on how to cherish being genuine. Enjoy!


JB: You’ve done a lot of research and interviewing for your book, Supergirls Speak Out, where you indicate that many girls and women today feel they have to be perfect, or “supergirls” who can do and be everything. Why do they have this feeling? What is particularly going on in our society that makes women feel so pressured?

LF: Girls today want to be a perfect 10. They want to excel at everything they attempt; in short, they’re perfect. Sadly, I think many young women get the message from the media, from their peer groups, and most notably, from themselves, that they have to be perfect if they want to be loved. It’s largely caused by sexism in society (especially in high schools and teen youth culture), the media, and our fast-pasted culture that doesn’t really encourage young people to spend much solitary time alone with their thoughts—they’re too busy blogging, and tweeting, and Facebooking!

JB: Is this an issue unique to the current female generation? Or, how does it tie in with past generations’ struggles for gender equality?

LF: The first draft of my book actually had a chapter about how the Supergirl dilemma is nothing new; it’s just the new century’s version of “the feminine mystique” that plagued women in the 1950’s! However, the tone of the chapter didn’t quite work, so I cut it (my initial major in college was women’s studies, so sometimes I have a tendency to write in a very academic way and bring up Friedan and Dworkin when it’s not the right place to do it. Haha…). Anyway, I think that what we are seeing here with the Supergirl dilemma is actually the exact same problem as “the feminine mystique” with symptoms that are the exact opposite. In the 1950’s; women were told that there was one way to be a woman—to be a loving homemaker mother who kept herself extremely busy with being pretty, having the latest swirling skirts and washing machine, and jetting off to PTA meetings and social committees, all in an effort to distract herself from the fact that society’s prescribed role for women was very limiting. Today, girls are told that there’s one way to be a girl: be a good daughter who keeps herself extremely busy with being pretty, having the latest season’s miniskirt and sweaters from American Eagle and the Gap, and keeping extremely busy with school and work and extracurricular activities, all in an effort to distract herself from the fact that society’s prescribed role for women is very limiting. There is the obvious difference that in the 1950’s, young women weren’t encouraged to be smart or intellectual or leaders, and today, young women are required to be intellectual and leaders, but at the end of the day, I would argue that the Supergirl dilemma is the second major crisis for young women since “the feminine mystique” that mostly arose because feminism’s work hasn’t been finished yet. We need to teach young women that it’s good to be a girl, and that they don’t need to feel confined to adhering to a very limiting female ideal in exchange for their community or their peer group’s approval.

JB: In your opinion, how does today’s media play into how women feel about themselves? What particular sources have what effects?

LF: I think the biggest problem in today’s media is that the women in the media look perfect. Female celebrities have never been thinner—Lindsay Lohan, Hilary Duff, Nicole Richie, etc. etc.—but also, we’ve never had celebrities all conforming to one limiting female ideal before: long hair, charming and giggly, and not particularly rebellious, like Kate Hudson, Anne Hathaway, and Jennifer Aniston (although I do love all three of these actresses). I don’t think that Angelina Jolie could have ever gotten famous today in her punk-rebel stage, because every female celebrity we see is well-groomed and nice and extroverted. Also, there are a lot of fictional Supergirls that influence how the girls at home feel about themselves: Elle Woods in Legally Blonde, the girls of Gossip Girl, and even Hannah Montana—although these are lovable characters, they give even the youngest girls the idea that beauty and success are simultaneous requirements and that you should make it look as though both come easily.

JB: What role do you feel women have in contributing to each other’s self-esteem or lack of confidence?

LF: Once young women observe perfect women in the media, they emulate having a perfect exterior, and then that model of perfection starts to take off in peer groups. I think that once one girl in a social circle—whether we’re talking in high school, in college, or among twentysomethings—starts to appear effortlessly perfect, her friends and her peers try to imitate that, and it snowballs from there.

JB: What are the consequences of trying to be perfect for individual women, their relationships, and even society or the world?

LF: Statistically, more young women than ever before are considering suicide, and I think it’s no coincidence that this is happening simultaneously with the rise of Supergirls. There are other mental health repercussions that I observed amongst girls, like anxiety, eating disorders, OCD, and depression. And I think the broadest problem is not having a sense of self; not having an identity outside of being a Supergirl or a hard worker.

JB: What are some tips you have for girls and women to positively feel they can be and do whatever they want, without feeling they must be perfect?

LF: First and foremost, girls should get some hobbies. Find things that you enjoy and that you feel passionate about that have nothing to do with work. For example, I just took up the oboe, I love to paint, I love to go to art museums, I love to read novels, and I love stupid movies (like Grandma’s Boy, Superbad, and Little Nicky). Make collages with pictures of random things that you find intriguing. Turn off the lights in your room and listen to music with your eyes closed. Meditate. Find your center! And the most revolutionary thing women can do is look in mirror and say aloud, “I love you. I appreciate you. You matter.” Say it enough, and I think the Supergirls will start to mean it, and see their Supergirl selves fading away.

Young women need to find their sense of intrinsic worth—why they matter regardless of what they look like, what other people think of them, how they make others feel, and what they’ve accomplished. Everyone has worth and everyone has value, and girls need to realize that when they are sitting on their couch in their jammies at 3pm on Saturday afternoon with their hair greasy and their nail polish chipping, they are just as special and just as important as when their hair is blown-dry and they are in a minidress and leggings out on the town for the night with a cute date! What I recommend is that young women spend as much time as possible embracing their creativity, developing their tastes and their personality, and finding themselves! Young women need to find their value, and I think the best way to do that is to be alone with one’s thoughts, spend time alone with oneself, and start to enjoy spending time alone and enjoy listening to one’s internal monologue.

JB: You mentioned that, under the pressure to be perfect, girls and women are oftentimes afraid to be themselves. What are some ways girls and women can feel comfortable exploring and being who they are?

LF: I absolutely love the movie Juno. Casting aside the movie’s puzzling treatment of abortion, I love the character Juno and how unafraid she was to be herself; she liked guitars and punk music and sarcasm and funky clothes. And I think that if more girls could embrace their inner-Juno, and be exactly who they want to be, regardless of whether it would affect how others see them or their place on the social totem pole, we’d be in great shape.