Mixed messages from Victoria's Secret get customers coming and going

Glad to see that Victoria's Secret has picked up on the fact that women should love their bodies...but not glad that their skinny, super-sexualized models help set impossible beauty standards that make women feel like crap about their bodies.  When a company that objectifies women's bodies to sell their product comes out with a "love your body" contest, I'm highly skeptical.  Appearing socially conscious is a great marketing move, is it not?