Press release: NewMoon.com’s “Beautiful Girls” Raise the Value of Inner Beauty

Spreading the word...! 

---

FOR IMMEDIATE RELEASE:              


Girls Fight Harmful Beauty Messages:
NewMoon.com’s “Beautiful Girls” Raise the Value of Inner Beauty

Flashing zits on a virtual face seek to convince girls to retouch “unflattering” Facebook photos so no one will “gawk at them.” Relentless media and marketing tell girls that their looks are far more important than their minds, spirits, or talents.

Girls have had enough.

Now, girls are fighting back with NewMoon.com’s “Beautiful Girls” campaign. Starting today, through June 30, anyone worldwide can honor a girl or woman for her inner beauty: her accomplishments, passion, creativity, compassion, and all the other things that make up a wonderful person by completing a brief nomination form at www.newmoon.com.

Starting May 1, all the nominees will be featured in the Beautiful Girls section of NewMoon.com: the safe, ad-free, creative community made by and for girls. This powerful campaign counteracts unhealthy messages like those at PicTreat.com, where “face detection & correction technology … can smooth out skin, remove skin flaws….

PicTreat is just a new example of the age-old messages that led 90 percent of the teen girls questioned in a 2009 Girl Scout Research Institute study to say they couldn’t measure up to “beauty” standards.

“Stuff like that makes me furious,” says Nneoma Igwe, 13, of New Moon’s Girls Editorial Board. “We girls know that what we do, think and care about is more important than how other people think we should look. With this year’s “Beautiful Girls” online event, and our What Is Beauty magazine (in bookstores May 1) we tell the world what really matters!”

New Moon Girl Media Founder Nancy Gruver says, “For 17 years, New Moon has believed in the power and beauty of girls being themselves. This year, we’re in the leadership group convened by the American Psychological Association and Girls Scouts of the USA to support H.R. 4925 the Healthy Media for Youth Act. Girls need it desperately.”

According to the American Psychological Association, three of the most common mental health problems among girls — eating disorders, depression or depressed mood, and low self-esteem — are linked to sexualization of girls and women in media.

Gruver says, “But there’s better news among the thousands of New Moon girls: when asked to define beauty for the May-June issue of New Moon Girls magazine, our members tell about their inner beauty shining out in creativity, courage, and compassion; the only beauty that can keep them feeling happy and fulfilled. “

Anyone can nominate someone (even themselves!) to be a New Moon Beautiful Girl—just go to www.newmoon.com/form/11/beautiful-girl-nomination and fill out the simple entry.

Then look for that girl’s first name on NewMoon.com in May, June and July.

“After all,” Nneoma says, “Real Beauty isn’t about how we look. It's about who we are and what we do.”