All women are "real women"

Great rant by Andrea Owen about the dangers of anti-eating-disorder mentality.  I've definitely been guilty of using the phrase "real women" and am grateful for Andrea for pointing out how exclusionary that is!

Neural Advertising: The Sounds We Can't Resist

by Jeffrey Kluger on Time.com

"If you're like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials.

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion–a–year business..."

Read more.

Caught between casual sex and domesticity, women find regrets and false promises of empowerment

I'm liking this article by Jessica Grose, The Shame Cycle: The new backlash against casual sex, for the way she succintly ties feminist history and today's climate to real women's lives.

Grose talks about about why women might regret their casual sexual encounters and instead hanker for domesticity; one idea I want to add to that pot is--what ever happened to valuing the quality of relationships?  We don't think it's liberating, empowering, or fun to have a short, meaningless friendship, so why would having a sexual fling *not* take an emotional toll?  In wanting to be tough and independent, women have no space to think they deserve a loving, committed partner--and as Grose points out, when we crave that closeness with someone, we reprimand ourselves for being a crybaby who may as well aspire to '50s housewifery.  Women try so hard to deflect the demeaning stereotype of femininity as emotional PMS-induced hysteria, that we end up isolating ourselves socially.  And what exactly is powerful about that?

American pop culture tells us that sexuality is empowering.  But, in a way, not much has changed from women's powerless historical role: for today's Kill Bill-inspired feminists, sexuality remains wrapped in the pressure to *be sexy* for someone else...and to add insult to injury, we're now expected to somehow own and enjoy that feeling.

Rachel Simmons sums it up well in her post on hook-up culture, "As authors like Ariel Levy and Jean Kilbourne and Diane Levin have shown, the sexualization of girls and young women has been repackaged as girl power. Sexual freedom was supposed to be good for women, but somewhere along the way, the right to be responsible for your own orgasm became the privilege of being responsible for someone else’s."

Update:  More on the freedoms and debate about hook-up culture by Shira Tarrant.

Deisel is Stupid

Has anyone seen Deisel's new ad campaign, which plays on the age-old stupid = cool, sexy, and delightful / smart = nothing desirable, fun, or valuable?  I passed a slew of these in the subway, and decided to take a picture of this one--just a little sexism, promotion of irresponsible sexual activity, and the like--before going on my merry way.  Sigh.